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Beiersdorf Records First Quarter Sales Increase

Nivea and Eucerin post gains as La Prairie falls 1.2%

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By: TOM BRANNA

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Beiersdorf AG’s sales in the first quarter of 2012 rose by 6.9% compared to the previous year, the company announced today. The firm’s consumer business segment, which includes its personal care operations, recorded growth of 6.8%. The performance is attributable to initial successes recorded by the new corporate strategy, the company said. In addition, Beiersdorf said it also benefited from a positive overall market trend in the first three months of 2012 after the weak business performanc...

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